The name of this first SG x PUMA collection is “Strong Girl” inspired by Selena’s initials
The most anticipated collection of the holiday season is here, Selena Gomez and PUMA teamed up to create a one-of-a-kind assortment that has ‘strength’ stitch... READ MORE
Puma taps Selena Gomez to model its latest sneaker style
In the new campaign, Selena Gomez flaunts the latest Puma Defy Mid sneaker in her toned body wearing a sports bra and leggings from the brand.
“The design of this shoe is great for trainin... READ MORE
Selena Gomez strikes back with a new line of Puma sneakers
After ushering in the brand’s En Pointe collection, Selena Gomez now introduces her first design collaboration with Puma. Introducing the new Puma x Selena Gomez Phenom Lux lines, an elevate... READ MORE
Puma is on point as Selena Gomez launches a ballet-inspired collection
Selena Gomez models the new Puma En Pointe collection, which the design team created with the dancers of the New York City ballet to gain insight into what a dancer needs to be a... READ MORE
Selena Gomez gets raw as Puma launches the latest sneaker style
Selena has teamed up with Puma as the new face of the brand and stars in the new Phenom sneaker campaign while sporting news the brand's activewear collection.
Selena shows off her ton... READ MORE
The Weeknd launches a new denim collection for Puma
The Weeknd and Puma continue their collaboration with the Fall 2017 collection of the singer’s signature Parallel sneaker also coinciding with the release of a co-branded denim collection.
The Wee... READ MORE
Sophia Webster creates bold hues with an irresistible attitude for Puma
Known for her tropical, colourful and irreverent take on footwear, Sophia Webster has collaborated with Puma to bring a fun collection with an atheletic purpose. For the Puma x ... READ MORE
The Weeknd takes it to the streets with a collaboration with Puma set to launch on August 24th
The long-anticipated collection that spans utilitarian apparel and sport-inspired footwear with the singer's first signature sneaker boot christened the "... READ MORE
We get tied up in Puma's latest campaign as Kylie Jenner hits the ropes
Kylie Jenner stars in the Puma 'Velvet Rope' ad campaign of women's athleisure and training apparel, together with dancers from the New York City Ballet company.
Both Kylie Jen... READ MORE
After the massively successful release of the “Creeper”, Rihanna and the Puma Fenty collection unveil the first true original sneaker design from the partnership – this all new Trainer that has a super high-top like structure, but fits and feels like... READ MORE
Puma has just unleashed its Puma x Solange collaboration titled “Word to the Woman.” This is Solange Knowles’ third collaboration with Puma. This time around, Knowles — who serves as artistic director—has profiled and photographed 15 influential wome... READ MORE