Selena Gomez strikes back with a new line of Puma sneakers
After ushering in the brand’s En Pointe collection, Selena Gomez now introduces her first design collaboration with Puma. Introducing the new Puma x Selena Gomez Phenom Lux lines, an elevated take on the newest Phenom silhouette.
Here, we find the sneaker done up in white leather, accented with gold detailing. The anklet is then removable, while a set of peacoat and white transparent, window pane socks will be available to match the shoe. Sales from the Phenom Lux as well as the socks will benefit the Lupus Research Alliance, the world’s leading private funder of Lupus research.
“It’s been really fun to work so closely with PUMA on the design of this shoe,” says Gomez. “I’m also proud to partner with them in helping to affect lives and bring attention to a cause that is very important to me personally.”
You can look forward to the all-new Puma Phenom Lux releasing April 6th in stores and online.