The Weeknd takes it to the streets with a collaboration with Puma set to launch on August 24th
The long-anticipated collection that spans utilitarian apparel and sport-inspired footwear with the singer’s first signature sneaker boot christened the “Puma Parallel.” The inaugural PUMA x XO range will purvey a striking series of bomber jackets, modernized kimonos, high-top boots and mid-cut sneaker boots.
“We’ve been building the XO brand for a long time now. It’s gone beyond product and the PUMA x XO collaboration is an extension of everything we’ve been doing. Partnering with Puma and having the ability to create a new aesthetic is an amazing opportunity,” said The Weeknd in a press release.
Set against desolate landscapes, the visuals showcase several key pieces in the gamut. The R&B singer dons sneaker boots featuring an Italian nubuck upper along with an Ignite technology rubber sole for optimal shock-absorption. He sports a burnt-orange raincoat and rugged trousers in midnight navy.
With this collection, which will be launched in three drops, The Weeknd aims to reinterpret the streetwear look that is close to his heart. Along with the sneaker boots, the collection will include bomber jackets, boots and a kimono, in camouflage print, suede and denim.