Selena has teamed up with Puma as the new face of the brand and stars in the new Phenom sneaker campaign while sporting news the brand’s activewear collection.
Selena shows off her toned legs in a pair of gray shorts and super-chic velvet pink unitard. The singer is wearing the black version of her first design for the brand. The shoes are fashionable, functional and fearless.
“Being part of the PUMA family is very exciting for me,” said Selena Gomez in a press release. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Phenom comes in three different colorways with the first being black with pink Puma letters on the back of the shoe. The second one is a super-chic pink shade called “Cameo Brown” and the third “Olive Night.” The sneakers are made with special technology that provides support and foam makes them extremely comfortable for all types of activities.
“This bold shoe was built for bold women. That is why PUMA’s newest female ambassador, Selena Gomez, acts as the perfect embodiment of this dynamic shoe. As the ultimate multitasker, she represents women who need to power through their workouts and their days. With IGNITE foam and open mesh inserts, the Phenom is built for just that,” Puma said.