The name of this first SG x PUMA collection is “Strong Girl” inspired by Selena’s initials
The most anticipated collection of the holiday season is here, Selena Gomez and PUMA teamed up to create a one-of-a-kind assortment that has ‘strength’ stitched into every piece.
For her first collaboration with the brand, Selena Gomez uses the legacies of strong women from the past to create classic pieces for today’s girl. These women are strong in their passions, expressions, and how they want to leave their mark on the world. They are compassionate, but uncompromising. Fearless, but approachable.
Gomez wanted to show today’s girls that one of the most important qualities is ‘strength’.
For the campaign, Selena enlists some of her closest friends including Raquelle Stevens, Connar Franklin, Caroline Franklin, Courtney J. Barry and Theresa Marie Mingus. The line focuses on athleisure designs ranging from track pants to hoodies and leggings. Selena also updated the DEFY sneaker with a rose-gold plated chain and black metal buckle.
The collection hits stores on December 12th.