PUMA X SELENA GOMEZ CALI EXOTIC AD CAMPAIGN

PUMA X SELENA GOMEZ CALI EXOTIC AD CAMPAIGN

Puma unveils a new campaign for its CALI Exotic sneaker featuring rand Ambassador Selena Gomez.

April 10, 2019

Inspired by the Puma California, Selena Gomez channels west coast vibes in these Puma CALI Exotic white trainers. Channeling West Coast Cool, the singer is seen feeling those California vibes in the season’s latest summer-ready sneakers with rubber tooling and a stacked gum sole.

While the upper of nubuck and leather remains true to the original, the sneakers are given an edge with its progressive rubber tooling and a stacked gum sole. Keeping it trendy and relaxed, these tonal sneakers are sure to complement any look.

The Puma California first rose to fame on the courts but soon crossed-over cultures and quickly became a streetstyle staple. The famed court style with metallic and leather details and a versatile chunky sole has rocked fashion trends for decades.