After the massively successful release of the “Creeper”, Rihanna and the Puma Fenty collection ...

March 8, 2016

After the massively successful release of the “Creeper”, Rihanna and the Puma Fenty collection unveil the first true original sneaker design from the partnership – this all new Trainer that has a super high-top like structure, but fits and feels like a comfortable running shoe.

Debuting in three tonal colorways of “Whiteout”, “Blackout”, and “Red Alert”, the Puma Fenty Trainer collection makes use of a lace-less construction with over-extended heel and tongue pieces to give the sneaker a futuristic and stylish appeal that fits the music superstar’s fashionable presence. All three colorways are available at select Puma retailers.

Rihanna is Puma’s global brand ambassador for women’s training and serves as a Puma Women’s Creative Director, bringing her styling sensibilities and innovation to Puma’s collections. Embodying everything that Puma stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage make her the perfect representation of the Puma brand.

Rihanna just début her new collection with Puma at New York Fashion Week this past month. “This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” said the Puma Brand Ambassador and Women’s Creative Director, “I wanted to take Puma to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. I’m looking forward to sharing the collection with the fashion community and fans.”

Shop the collection here.


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