We get tied up in Puma’s latest campaign as Kylie Jenner hits the ropes

Kylie Jenner stars in the Puma ‘Velvet Rope’ ad campaign of women’s athleisure and training apparel, together with dancers from the New York City Ballet company.

Both Kylie Jenner and the New York City Ballet company were featured in the ‘Swan Pack’ collection for Spring 2017 and have posed for the German sport brand in the past.

This time, the US designer/businesswoman and the ballet dancers appear in the campaign for ‘Velvet Rope’, a collection whose name is inspired by the thick velvet cord used as a crowd barrier at highly popular red-carpet events.

The collection’s athleisure apparel is manufactured using high-tech fabrics, and is styled for a silhouette-enhancing look. It features leggings, sport bras, bodysuits, jogging trousers, tank tops, training shoes and sneakers, with a colour palette ranging from navy blue to olive green, copper and silver.

The ‘Velvet Rope’ Fall 2017 collection is available online at Puma.com, at Puma monobrand stores and at selected retailers worldwide.