After launching a secondary line last year, Proenza Schouler unveils the PSWL Spring campaign
Photographed by Ethan James Green, the Proenza Schouler PSWL Spring 2019 ad campaign features models Sasha Pivovarova, Eniola Abioro, Awar Mou, Meghan Coll... READ MORE
Amber Valletta shines in the sun for Proenza Schouler's Fall campaign set outdoor
The Proenza Schouler Fall 2018 collection explores the heritage of American craft through the lens of a voyager featuring model and actress Amber Valletta.
The camp... READ MORE
Proenza Schouler takes us on a journey of discovery with the launch of the first fragrance
The Proenza Schouler Arizona scent is a radiant and blooming floral fragrance with white cactus flower and a unique mineral signature. Arizona is a feeling of... READ MORE
Minimalist yet modern, Proenza Schouler shows us some skin in the latest campaign
The Proenza Schouler Spring 2018 collection was shown in Paris during Haute Couture and marks the unification of pre-collection and main runway into one collection tha... READ MORE
Proenza Schouler launches a continuation to their main line with a more casual aesthetic called Proenza Schouler PSWL. Unlike the dressier, luxury ready-to-wear collection, PSWL will focus on more laid-back essentials like denim, sweatshirts, t-shirt... READ MORE
The Proenza Schouler Pre-Fall 2017 collection featured reworked the hemlines with extravagant asymmetric finishes. For this season, the brand mixed it up with solid-color designs trimmed with ruffles and striped variations finished with metallic bead... READ MORE
The Proenza Schouler Resort 2017 collection showcases a uniquely fresh aesthetic of color-blocked separates, airy cuts and floral prints.
The Pre-Spring offering looks all the more tempting: a tasty appetizer of fun silhouettes paired with bold hues... READ MORE
One of New York’s most innovative brands – has enlisted rising fashion photography star Harley Weir to shoot a short film, titled PS I Love You (Ithigi Lithigove Yithigou).
Inspired by the many layers of familial relations, both universal and unique... READ MORE
Shop the interactive Proenza Schouler Spring 2016 collection that explores the idea of unraveling, a sense of abandon – of cutting loose, of breaking things down.
Peeling away layers to find something pure. Something soulful. A kind of f... READ MORE
Jack McCollough and Lazaro Hernandez deliver a tropical Proenza Schouler Resort 2016 collection inspired by a trip to Cuba, where the country’s unique charm shines through.
They pay homage to both the island’s tropical charm and sense of deteriorati... READ MORE
Master & Dynamic has partnered with Proenza Schouler, the acclaimed New York City-based fashion house, to introduce a capsule collection of limited-edition headphones. The signature MH40 Over Ear headphones are re-imagined in three unique leather... READ MORE
Designers Lazaro Hernandez and Jack McCollough have created a stunningly beautiful seasonal transition with the Proenza Schouler Pre-Fall 2105 collection.
Pre-Fall offered them a chance to revisit the hits from Spring, dig further into their back ca... READ MORE