PROENZA SCHOULER SPRING 2024 RTW COLLECTION
Proenza Shcouler launches a new brand code, a monogram which is launched for Spring.
September 25, 2023
The Proenza Schouler Spring 2024 RTW collection examines the intersection of experimentation with the realities of commerce.
The new monogram features the intrinsic qualities that define Proenza Schouler and our woman: adult, urban, intelligent, without ever sacrificing the youthful qualities of experimentation and play.
The collection is a doubling down on codes who make us who we are, personal identity being a constant that should reject the outside pressure to change for no sound reason, balanced with a push forward into new techniques and materials that expand the brand lexicon in new directions.
The Proenza Schouler Spring Summer 2024 runway show was held at Phillips Auction House on Saturday, September 9th at 12pm. The show included a musical composition by Weyes Blood, who also opened the show.
Watch the making of Proenza Schouler’s Spring 2024 runway show in New York City.