PROENZA SCHOULER SPRING 2022 AD CAMPAIGN
Binx Walton is the star of Proenza Schouler’s spring campaign, making a vivacious fashion statement.
March 14, 2022
American model Binx Walton strikes a pose in key pieces from the Proenza Schouler Spring 2022 season, which Tim Elkaïm photographed. Previously, she appeared in advertisements for the brand’s fall 2019 collection. Stylist Brian Molloy highlights a vibrant color palette of fiery red, daisy yellow, and electric blue.
Cut-out details, fringe accents, and dynamic prints are some of the standout features. Binx is seen in one of the photographs wearing a floral jacquard sculpted blazer and statement earrings. Another image shows a bi-stretch crepe cut-out dress with flats.
To complete her look, hairstylist Lucas Wilson works on Binx’s sleek bun while makeup artist Jamal Scott applies the finishing touches. Ashley Brokaw is in charge of casting for the shoot, with set design by Mila Taylor-Young.
The campaign celebrates the handmade with tailoring, pragmatism, and strength.