PROENZA SCHOULER FALL 2022 AD CAMPAIGN

PROENZA SCHOULER FALL 2022 AD CAMPAIGN

Bella Hadid and Julia Nobis are the faces of the Fall 2022 campaign from Proenza Schouler.

August 15, 2022

For the Proenza Schouler Fall 2022 ad campaign, the brand spotlights the new Drawstring Tote, which can be worn either over the shoulder or as a crossbody, as one of the season’s key pieces.

Tim Elkaim photographs the models, and Brian Molloy is responsible for their styling, all set against minimal backdrops. Bella Hadid is seen in one photograph posing against a tree while dressed in an all-black ensemble that features a hood.

In another picture, Julia Nobis can be seen carrying an oversized bag while modeling a glittering blue turtleneck top.

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