It's denim done right with a new project lead by Bruce Weber that focuses on the youthful spirit of FRAME
Bruce Weber collaborates on a creative denim project with FRAME exposing the personality and unique characteristics of the brand's essence.
Br... READ MORE
Vintage prevails with a classically cool campaign by FRAME
The FRAME Fall 2017 ad campaign features an evolved aesthetic exploring a new play on proportion which walks the line between bohemian and masculine.
Founders Jens Grede and Erik Torstensso... READ MORE
For the FRAME Spring 2017 ad campaign, the brand's co-founder, Erik Torstensson photographed model Sasha Pivovarova on location in Los Angeles, California.
The models is seen posing alongside desolate seascapes that evoke the perennial chic insoucia... READ MORE
Frame Denim’s perennial muses are the celluloid and society style icons of the Sixties and Seventies.
This season, those muses are exposed in the latest Frame Fall 2016 ad campaign featuring top models Steffy Argelich and Julia Hafstrom shot by the ... READ MORE