Frame Denim’s perennial muses are the celluloid and society style icons of the Sixties and Seventies.
This season, those muses are exposed in the latest Frame Fall 2016 ad campaign featuring top models Steffy Argelich and Julia Hafstrom shot by the brand’s co-founder and photographer, Erik Torstensson.
The models are seen wearing leather skirts, velvet blazers and tailored outerwear including Frame’s signature jean staples.
For Fall, the silhouette is sharper and slightly tougher than seasons past. As always, luxurious fabrics, impeccable fits and chic staples for the modern women’s closet, are at the core of the collection. Colors are dark and deep; black and navy mixed with jewel tones of green and burgundy. Velvet is more opulent and relaxed, and is fashioned in a classic tuxedo jacket, a bomber and cropped mini bootleg trouser.
Diaphanous, button-down blouses and the dramatic black wool cape, are a touch bohemian. Leather, suede and corduroy elevate their covetable separates in waistcoats, jackets and jeans. A black cracked patent leather A-line skirt is paired with a matching cropped jacket and the over-knee Le Stockings. Outerwear debuts in the long cashmere coat and navy wool peacoat.
The brand continues to evolve the core denim developing new must-have styles including the Le Crop Bell, a super flared crop leg and the Le High Straight with staggered hemline.