Donatella Versace chose Steven Klein to photograph the Versace Spring 2016 ad campaigns for men and women debuting in February. This marks the first time that the photographer shoots the brand’s advertisements. Meanwhile, models Gigi Hadid, Raquel Zimmerman and Natasha Poly appear in the women’s campaign, each personifying Versace’s empowered individual, with martial arts expert Lukasz Grabowski appearing in the background.
The vivid, strong or earthy tones of the clothes and accessories contrast with the location of the shoot, the Salt Flats of California, under a clear blue sky.
“This is the Versace woman today, an individual who is proud of her own character. I love Gigi, Raquel and Natasha and everything they stand for,” said the designer.
The models all pose with sleek and straight blonde hair as well as sun-tanned skin, serving major beauty inspiration.