This year, Girard-Perregaux celebrates a decade of its ladies timepiece Cat’s Eye, the brand’s tribute to feminine elegance and sophistication. At this occasion Girard-Perregaux announces their support of Role Model, the new coffee table art book by photography and directing duo Markus & Koala.

This new duo creates a unique visual universe where glamorous, high fashion and street and youth culture elements blend in vibrant harmony. Koala’s photographic perspectives, from the viewpoint of a young multi-media artist, resonate throughout their work and add a modern, cutting edge imprint to Markus’ glossy, 70’s and 80’s inspired signature style.

Role Model will feature over 100 actors, pop stars, athletes and personalities. The book is inspired by the classic work of Helmut Newton as much as by the emerging image culture on Instagram and other social media. Girard-Perregaux will present an exclusive, early sneak peak of selected images from Role Model, scheduled to come in 2015.

In addition to the preview, Girard-Perregaux and Markus & Koala will be auctioning the photographs on www.biddingforgood.com with earnings to benefit different charities, each chosen by the model and actress appearing in the photograph. Some of these charities include The Milestone Trust (Amy Willerton), Coalition of Engaged Education (Sasha Spielberg), The Temple Grandin & Eustacia Cutler Autism Fund (Gia Mantegna), We Are Family Foundation (Yi Zhou), The International Rescue Committee (Sophie Meister), The Children’s hospital of Orange County (Lisalla Montenegro and C.J. Wilson), Motion Pictures and Television Fund (Lili Simmons) and the Koala Hospital (Koala).

“Girard-Perregaux represents timeless elegance and beauty” says Markus. Koala adds: “As styling elements of great sophistication, these watches contribute to the magic of our imagery.”

Girard-Perregaux is thrilled to support such an edgy and varied art project like Markus & Koala’s Role Model book. This collaboration is an homage to the female universe of Girard-Perregaux and captures the eclectic charm of the iconic Cat’s Eye.