CHANEL RESORT 2025 AD CAMPAIGN FEATURING GRACIE ABRAMS

CHANEL RESORT 2025 AD CAMPAIGN FEATURING GRACIE ABRAMS

American singer-songwriter Gracie Abrams is the face of Chanel's Cruise campaign and the House's newest ambassador.

January 27, 2025

In front of Craig McDean’s camera and under the artistic direction of Sofia Coppola, the Chanel Resort 2025 ad campaign combines photography, music and film, and is imbued with a modern, feminine interpretation of the Maison’s universe.

The allure is casual yet chic: tweed jackets paired with jeans, tweed baseball jackets worn with bermuda shorts and a cap for a boyish edge. A play on contrasts recalls the 90s. Denim is reinvented, interwoven with chain jewelry, while leather comes with a new, very supple embossed quilted effect, reminiscent of the famous diamond quilting on Chanel bags. This signature pattern features on a jacket, a little black dress and bags, including an oversize tote.

The understated images highlight the essence of the collection: pearls, tweeds and revisited icons. The pearls so dear to Gabrielle Chanel appear in braid on tweed jackets, printed on faded denim, and as motifs on knitwear. They also embellish accessories: sautoir necklaces, rings, bags… Tweeds come in lightweight textures, ethereal pastels, delicate shades of pale pink, sky blue and the all-essential black and white.

The 11.12 bag in tweed matching the silhouettes, the camellias, the bows, the two-tone shoe revised as platforms or slingbacks with little heels, the cuff bracelets embellished with double Cs.