LACOSTE UNDERWEAR CAMPAIGN FILM STARRING TAYLOR ZAKHAR PEREZ

LACOSTE UNDERWEAR CAMPAIGN FILM STARRING TAYLOR ZAKHAR PEREZ

Immerse yourself in stolen moments with Taylor Zakhar Perez, the face of Lacoste's new underwear collection.

January 29, 2025

This year, American actor Taylor Zakhar Perez, a defining figure of his generation, takes on the role of Lacoste underwear ambassador in an intimate campaign captured in the heart of Paris. Open-minded and forward-thinking, he embodies values dear to the brand, such as generosity, respect for others, and boldness.

“It’s an honor to join Lacoste as an ambassador. I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile,” said Taylor Zakhar Perez.

Paris, 18th arrondissement. It was here, in a setting of herringbone parquet floors and an antique fireplace, that Lacoste’s new underwear campaign was brought to life. For Lacoste, he played with light and shadow to create textured, intimate visuals.

Taylor Zakhar Perez appears as charismatic as he is genuine—an exciting start to a long-term collaboration that will extend across Lacoste’s fashion and sports events.

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