YVES SALOMON BOUTIQUE AT HARRODS IN LONDON
This new space perfectly fits Harrods' new positioning, combining timeless sophistication with a truly bespoke customer experience.
December 18, 2024
Yves Salomon unveils a 60 m² open boutique on the 1st floor of London’s Harrods, offering a unique retail experience fusing expertise and creative avant-garde and a resolutely contemporary vision of luxury.
Yves Salomon’s unique identity is perfectly embodied here, in this new bubble of calm celebrating the architecture and design of the early 20th century. This Franco-Italian elegance, as timeless as it is appreciated by connoisseurs, shines through in every detail, from the choice of noble materials to the strict, uncluttered lines of the furnishings. Two emblematic armchairs by renowned Italian designer Gio Ponti, edited by Casa Giardino, immediately set the tone for the space’s exclusive atmosphere.
This balance is illustrated in the interior design, cleverly combining warm, organic colour palettes with natural wood, soft green carpeting, the mineral textures of Milanese terrazzo and the subdued glow of brass. The walls, clad in Pierre Frey fabrics, become uncluttered canvases for Yves Salomon wardrobe pieces, presented here like works of art with essential lines.
Visit the 1st floor of Harrods, in the Superbrands section to discover this space dedicated to women’s ready-to-wear, embodying French elegance and art de vivre. Yves Salomon is also available on the 4th Floor of Harrods with its casual and ski lines and on the ground floor with its Men’s pop up running until February 2025.