Jimmy Choo opens its Madison Avenue flagship showcasing an evolved expression of the Jimmy Choo retail experience and reinforcing the house’s powerful connection to New York City. Devised as a trio of salons, including an exclusive VIP room, each space within Jimmy Choo Madison Avenue is a distinct encounter, different in dimensions and feel.

“Dynamic, modern, vibrant and free – New York is a kindred spirit, a home from home for the brand connecting with our values and ethos, our attitudes to 21st-century glamour. I’m thrilled that we can reinvent our footprint in this city, linking our creativity with New York’s unmistakable personality,” said Sandra Choi, Creative Director.

Jimmy Choo Madison Avenue debuts with the Winter 2024 collection, showcasing a range of women’s and men’s shoes and accessories – comprising the foundational pieces of a modern wardrobe as well as statement seasonal iterations – alongside eyewear, small leather goods, soft accessories, fragrance, jewelry and a curated edit of the Wedding Collection. Jimmy Choo’s exclusive Made-to-Order service is available, inviting clients to invent their own dream shoe or handbag. Styles can be customized with colour, material and finish alongside personalization and bespoke touches, to allow each Jimmy Choo to be a true unique expression of your identity.

In celebration of the holiday season, the new flagship is hosting a playful seasonal activation. For a limited period visitors have the chance to win a surprise gift by choosing from a selection of limited-edition holiday crackers.