MICHAEL MICHAEL KORS SPRING 2024 AD CAMPAIGN

MICHAEL MICHAEL KORS SPRING 2024 AD CAMPAIGN

Shot in Malibu and Los Angeles, the campaign is sharp, graphic, bold and saturated, focused on sand, sea, water and sky.

March 19, 2024

The Spring 2024 ad campaign for MICHAEL Michael Kors and Michael Kors Mens coincides with Michael Michael Kors’ 20th anniversary and channels this self-assured approach to dressing with a focus on chic, effortless separates.

“I wanted the campaign to personify the personal style of women and men who are cool, confident and always up for adventure,” says Michael Kors. “They effortlessly mix the relaxed and casual with the sleek and chic. They define the spirit of the next gen jet set.”

There’s an easy, modern glamour with a focus on oversized tailoring, washed denim and sexy swimwear and accessories underscore this effortless yet high-impact mood. The focus is on two new shoulder bags—Colby and Tribeca—polished, versatile designs that work day and night. Spring shoes range from barely-there sandals and slides to chic mules. Zebra leads the way as spring’s statement print, splashed across handbags, footwear, and ready-to wear, while distinctive sunglasses.

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