The Courrèges Spring 2024 ad campaign pulses with the rhythm of music, integral to Nicolas Di Felice’s creative vision, crafting a narrative where each note intertwines with Courrèges’ fabric, shaping its identity.

The campaign transcends fashion, inviting an intimate exploration of identity and expression, celebrating the individuality of each character, as they collectively embody the vibrant spirit of the Courrèges community.

The imagery, a harmonious blend of top models’ silhouettes against a stark white backdrop, unfolds like an abstract score. This season, Courrèges reimagines its heritage with a modern twist, reminiscent of the brand’s innovative spirit that has continuously evolved since its inception.

Photographer David Sims captures the essence of contrast and composure, focusing on models Anok Yai, Julia Nobis, Lulu Tenney, Xu Wei, and Loli Bahia as they appear suspended in time and space.