Starring Natalia Vodianova and photographed by Vanina Sorrenti, the Salvatore Ferragamo Spring 2024 campaign explores parallels between Caribbean and Italian effortlessness.

“My heritage, my background and my upbringing has always revolved around the influence and presence of women in my life,” explains Maximilian Davis. “And Vanina’s work is about seeing women in their natural surroundings, where they feel most at ease. Her gaze, and their comfort, is very powerful – and I want to make sure that the women who I work with and the women who I dress feel that way, too.”

The narrative unfolds as a captivating blend of imagination and reality, featuring a woman and a man in Ferragamo clothes and accessories, cocooned within the familiarity of their home. Each frame exudes a sense of comfort, confidence, and self-awareness within the tranquility of their personal space.

The new campaign establishes a rarified and abstract dialogue that pays homage to Ferragamo’s Italian tradition and heritage. Maximilian Davis artfully combines his own influences with the House’s legacy, incorporating intermittent glimpses of Florence in an intimate conversation around timeless elegance and contemporary ease.