The new documentary uncovers the mystery of how a perfume is created, as Christian Dior opens its doors to a one-year process of following in the footsteps of Francis Kurkdjian, the new Director of Perfume Creation, throughout one of his biggest challenges: reinventing the iconic J’adore.

Directed by Matthieu Menu, “Inside the Dream” is a captivating documentary that goes behind the scenes at the House of Dior, to the very heart of a human adventure, where the long and painstaking development of an exceptional fragrance is carried by a shared quest for Beauty.

A central theme of the film sees Francis Kurkdjian acting as a guide, inviting us to follow in his footsteps throughout his creative quest. Along the way, we come across a range of key women – including those who work in his creative studio in Paris, as well as the flower producers, who partner with Dior perfumes, and are the true Grasse heroines re-flowering Provence. We also see the talents of a House that places visionary creativity centre stage, such as Maria Grazia Chiuri, who is at the head of the Couture and Ready-to-Wear lines, as well as Calice Becker who created J’adore in 1999, and additional decisive figures such as Véronique Courtois, President and CEO of Christian Dior Parfums.

A world-perfume and an entire fragrance, here l’Or de J’adore is like a celebration and a magic formula conveyed in images, so that the viewer can understand and experience the slow and mysterious birth of a fragrance. From the production sites near Orléans, where the fragrance finally emerges, to the opening of the “Dior J’adore!” exhibition in Paris, “Inside the Dream” nimbly weaves its touching way through the myriad spaces of multi-layered creation. This attentive and poetic film.

The documentary can be watched on Amazon Prime here.