This documentary film unveils the fascinating role of the nose, a mysterious craft behind an object that all know but very few understand. 

February 22, 2021

For the first time in a documentary feature, the prestigious House of Dior opened its doors to show the wonders of perfume creation with Christian Dior Perfumer-Creator François Demachy. Travelers at heart, filmmakers Arthur de Kersauson and Clément Beauvais followed Demachy for 2 years and through over 14 countries, from Grasse to the other side of the world, in his search for inspiration and the most precious raw materials.

“I am not an artist, I am an artisan.” The scent of Sauvage, a veritable global phenomenon, along with all the other success stories that punctuate François Demachy’s career, have changed nothing. He is neither expansive nor self-satisfied.

Since 2006, following his early and already brilliant career in the world of luxury perfumes, François Demachy currently creates all the Dior fragrances, splitting his time between his Paris laboratory and his fief at the “Fontaines Parfumées” in the heart of Grasse, which is where he comes from. Here, over the past 15 years, he has patiently established numerous partnerships with the young generation of organic flower producers, thereby ensuring that Dior fragrances enjoy the finest flowers, while also supporting the revival of his region.

The roots of Dior perfumes lie in Grasse. Christian Dior grew entire fields of roses and jasmine at the “Château de La Colle Noire” in Montauroux, as did his sister Catherine, who lived close by, at the “Naysses” in Callian. For several years now, Dior perfumes have been composed in the heart of Grasse, in François Demachy’s creative laboratory at the Fontaines Parfumées, where he dreams up the scents of the future, with the finest flowers of the region.

A true smell good movie, the Christian Dior ‘Nose’ documentary sheds light on one of the most secret jobs in the world.

Watch the full film on Apple TV, iTunes, Google Play Store and Amazon.


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