Through photography and film by Tyrone Lebon, the Burberry Resort 2024 ad campaign is an expression of British modernity with a cast of multi-disciplinary talent, captured in London.

The cast includes Amelie Steele, Bukayo Saka, Damon Albarn, He Cong, Iris Law, Jessie Buckley, Jourdan Dunn, Jun Ji-Hyun, King Krule, Matthew Ball, Naomi Janumala, Neneh Cherry, Rachel Weisz, Rakim Janneh, Ramla Ali, Rittika Ray, Slew, Son Heung-Min, Stevie Sims and Tems all shot in London’s familiar alleyways, green spaces, residential streets and quiet canals provide the backdrops for his pared back story.

The Burberry Resort 2024 campaign showcases the British wardrobe archetypes. Key pieces include trench coats, car coats, duffle coats, blanket capes, quilts, parkas, field, aviator and bomber jackets. Bags and shoe designs develop. Colours include sherbet, cameo, ivy, rhubarb, khaki, trench, knight blue, black and white.