The Maison Kitsuné Fall 2023 ad campaign is all about reinventing an icon and exploring the concepts of identity and community.

In colors ranging from Bottle Green to Rust, this season’s new logo, a graphic variation of the classic Fox Head, is proudly displayed tone-on-tone on a range of essential pieces made for everyday wear.

Playful, minimalist or versatile: there’s a ‘Bold Fox’ for every mood.