JEAN PAUL GAULTIER SPRING 2023 AD CAMPAIGN FEATURING KYLIE JENNER
Kylie Tenner transforms into a cyber mermaid for Jean Paul Gaultier's Spring 2023 season.
May 9, 2023
Jean Paul Gaultier just unveiled its Spring 2023 collection with a campaign entitled ‘Flowers’ starring Kylie Jenner, captured through the distinctive vision of photographer Elizaveta Porodina. The campaign sees Jenner transform into a Web 2.0 mermaid, fusing the aquatic aesthetic of Creative Director Florence Tétier with a futuristic, virtual reality- universe.
“For this collection, working with Kylie Jenner was an obvious choice,” explains Tétier. “Her personality and notoriety make her a true source of inspiration. She ideally matches the representation of a modern mermaid that I was looking for: a powerful being capable of adapting to their environment,” she continues.
Alongside drawing from virtual visuals as inspiration, the collection is inspired by the early 2000s, which saw the designer utilizing scarves and flower patterns to create inside-out garments, geometric flower prints and deconstructed silhouettes. Elsewhere, sailor characters and punk party animals serve as inspiration, offering contemporary takes on the designer’s past mesh miniskirts, flower dresses and floral scarves.
Acting as an evolution of the designer’s signature floral motifs, SS23 sees the Maison teaming up with artist Jean-Vincent Simonet to create a new “liquid” print dubbed “Fleurs Liquides.” The new iteration adorns dresses, tube pants and mélange tops, and arrives mixed with the Maison’s “morphing” motif from its 1996 “Cyberbaba” collection — featuring across stretch tulle dresses, tops, swimsuits and beach-appropriate knitted dresses.
The collection also nods to the brand’s lingerie expertise, reinventing Madonna‘s conical corsets and stretch satin cycling shorts, merging lingerie-style lacings and seams with sleeves and pants, elevating the likes of low-rise jeans and leisurewear.