Starring actress and director Riley Keough, the Chanel Spring 2024 ad campaign celebrates a century of inspiration at the gardens and rooms of Villa Noailles.

A breathtaking structure in Hyères along the Mediterranean coast, the home holds a deep relationship with the French house that dates back to its origins in the 1920s. It was designed by Robert Mallet-Stevens for Charles and Marie-Laure de Noailles and has transpired to become an icon of modernist architecture and a sanctuary for artists to converge upon.

Having long been a place of inspiration and kindred vision, Virginie Viard’s reverence for Villa Noailles’ enduring design, one that defies conventional beach abodes and, even one hundred years since its conception, still stands as a radical construct, took shape in the house’s most recent collection.

Calling upon the serene beauty and clean lines of the sprawling estate, the shoot features Keough and Van Rompaey luxuriating in pieces from the collection amongst the eclectic setting that inspired it.