CHRISTIAN DIOR ‘THE FABULOUS WORLD OF DIOR’ AT HARRODS
Dior inaugurates a spectacular presentation illuminating the hallowed halls of the legendary Harrods.
November 11, 2022
As the end-of-year festivities approach, Christian Dior pays tribute to the unbreakable ties it has woven with Harrods over nearly seventy years, and to the legendary designer’s love of Christmas celebrations. From November 10th, 2022 until January 3rd, 2023, the House will dream up The Wonderful World of Dior, a spectacular new mise-en-scène, creating a magical atmosphere on each floor of London’s prestigious department store.
For this occasion, and for the first time ever, the facade of the famed Brompton Road address will be adorned with a monumental installation, reinterpreting the compass rose – a symbol treasured by the founding couturier – animated by a dazzling interplay of lights featuring classic Dior emblems. The Dior gold star, Bar jacket and Medallion chair will guide pedestrians to the renowned Harrods windows, the full run of which will be transformed into fantastic tableaux vivants in a captivating decor composed of gingerbread, caramel and multiple delights showcasing the House’s various universes and iconic symbols, from fashion, perfume and jewelry, to beauty and homeware.
Dior has a thousand fascinating surprises and gourmet treats for guests to discover within the British capital’s treasure trove. Unforgettable moments of magic and sharing are promised by two exclusive pop-ups, featuring exclusive creations imagined by the House for Harrods, a café and a Dior micro-village, the latter of which plays with proportions to magnify the enchantment.
A spell-binding invitation, marrying the audacity and heritage of two Houses, united now more than ever by a quest for excellence and the desire to keep the Dior dream alive.