BALENCIAGA X ADIDAS AD CAMPAIGN
A dedicated campaign takes place in a Manhattan high rise shows actress Isabelle Huppert and model Bella Hadid.
November 11, 2022
Balenciaga x adidas combines elements of sportswear and fashion that is part of both brands’ creative language, resulting in a unique dialogue between them.
They are surrounded by era-specific workday clutter: piles of paper, jars of writing utensils, landline phones, and desktop computers. Still life photographs by Chris Maggio show shoes, bags, and jewelry situated in the same charged settings. Within the Balenciaga / adidas Collection, a tracksuit is reimagined as business attire, completed with high-heeled Pantashoes; athletic equipment and iconic sneakers from both brands are reinvented as hybrid products; T-shirts, baggy jeans, the Hourglass Bag, and signature Balenciaga jewelry styles get the Three Stripe treatment as well.
Photojournalist Joshua Bright’s documentary work has won awards for its accurate portrayal of lives around the world. Photographer Rosie Marks is known for her portrait work, capturing subjects in their own elements. Photographer Chris Maggio’s practice sits at the intersection of observational and staged photography.
Balenciaga x adidas launches in selected Balenciaga and adidas stores, on balenciaga.com, on adidas.com/balenciaga and in a series of exclusive pop-ups in Bangkok, Dubai, Los Angeles, Osaka, Seoul, Tokyo, and Toronto.