SAINT LAURENT FALL 2022 AD CAMPAIGN FEATURING ZOË KRAVITZ, HAILEY BIEBER AND MORE
Saint Laurent's Fall 2022 campaign proves that the right attitude is black and white.
July 12, 2022
For Saint Laurent Fall 2022 ad campaign by Anthony Vaccarello, Gray Sorrenti captures the House’s muses in a series of impactful portraits that call on the casual elegance of decades past, from Art Deco inspired-designs to ’90s attitude.
“The radical elan of Art Deco permeates the Saint Laurent AW22 women’s collection,” said show notes when the collection first debuted in Paris. “The reference is not literal, informing the show more in essence and overall outline than in direct quotations.”
With art direction by Anthony Vaccarello, Romeo Beckham — who, with a buzzed haircut and sleek sunglasses, bears a stark resemblance to his ’90s icon father — joins a host of famous faces to showcase the collection. Alongside Beckham is Zoë Kravitz, wrapped in a faux fur coat, Hailey Bieber with the iconic ICARE tote, and Euphoria’s Dominic Fike in a sheer turtleneck.