CARTIER 2022 SANTOS DE CARTIER TIMEPIECE COLLECTION FEATURING JAKE GYLLENHAAL
Jake Gyllenhaal is the face of Cartier's Santos watch, the first modern wristwatch with a squared design.
May 20, 2022
Created by Louis Cartier in 1904 for aviator Alberto Santos-Dumont, the Santos de Cartier watch was the first modern wristwatch, originally created to help aviators tell time mid-flight. Its signature design, with visible screws and a daring square silhouette, has adapted effortlessly to the times since its creation – while staying true to the watch’s boundary-breaking inspiration.
The design of the Santos de Cartier watch epitomises Cartier watchmaking, drawing on the concept of form, a taste for minimalism, the precision of proportions and finally, an eye for detail. Actor and Cartier Ambassador Jake Gyllenhaal exemplifies the bold nature of the Santos de Cartier watch.
“Part of being bold is about not knowing what’s next… then surprising even yourself.” – Jake Gyllenhaal
Simplicity. Practicality. Innovation. These were the three major principles of Alberto Santos-Dumont, the aviation pioneer. Every single one of his projects was guided by the desire to make further progress.
The pioneering watch has garnered a cult following — adored by stylists, actors, and insiders alike. With its geometric dial, harmoniously curved horns, and signature exposed screws, the Cartier Santos is a perpetual classic.