HEAVEN BY MARC JACOBS SPRING 2022 AD CAMPAIGN FEATURING NICKI MINAJ AND MENA SUVARI
The campaign for Marc Jacobs' Heaven Spring lineup, shot by Harley Weir, coincides with the first of three drops of the season.
March 9, 2022
Fronted by Nicki Minaj, the Heaven by Marc Jacobs Spring 2022 ad campaign also features actress Mena Suvari to contribute to a nostalgia that perfectly encapsulates what people love about teen angst.
Nicki wears a Heaven graphic t-shirt, black fishnets, and black Kiki boots with her classic neon hair. What ties the nostalgia together is Suvari, who played Angela Hayes in the critically acclaimed 1999 film “American Beauty,” reiterating the iconic movie poster as she lies in a bed of roses.
Lending the past and present of the arts, the collection is formed to inform the present youth culture of the history of fashion, television, and film. It navigates nostalgic adolescence and rebellion, playing with psychedelic daydreams of the young at heart.
This drop features artwork by London-based painter Claire Barrow and photographer Ed Templeton, their art being seen across jewelry, outerwear, t-shirts, and bags. In April, the second drop will feature pieces from Comedy Central’s cult classic “Hi Octane,” which was directed by Heaven favorite Sofia Coppola while the third drop in May will include more graphics from Elliot Shields, focusing on prints by painter Alake Shilling and graphics from ‘50s animation classic “Gumby.”