SALVATORE FERRAGAMO SPRING 2022 CAMPAIGN FILM
The new campaign elevates the brand’s new collection of accessories and clothing to centre stage using different perspectives.
January 18, 2022
With a short movie produced by artist and director Amalia Ulman and a portfolio of images captured by Hugo Comte, the Salvatore Ferragamo Spring 2022 campaign sweeps us into a Mediterranean universe: a fascination that points to the visual sensuality of how we dress.
A sensation of relaxed freedom seeps through us as we follow the campaign cast, including Amalia Ulman herself and young American Emmy award-winning actor and musician Jharrel Jerome – accompanied by models Greta Hofer, Nyaueth Riam and Xu Meen – in a summer adventure, set in the locations of an idyllic holiday location.
The escapism is softened by the sweetness of a renewed freedom that blends with Comte’s architectural plasticity: diagonal lines and geometric compositions enhance the saturated colours of the shots, brimming with sensual tension and warmth. Images that appear both vintage and contemporary, in a spirit reminiscent of stars of the silver screen from the Sixties and Seventies. The spotlight is on the accessory, the focal point for the House.
The Ferragamo garments and accessories are not simply cameos but co-stars: the iconic Vara and Varina designs, the bohemian clogs with Gancini buckle, the mules with woven uppers and the men’s Tramezza moccasin, reinvented by subtraction, are the foundations to ready-to-wear looks.