The Prada Fall 2021 campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.

To feel has connotations both sensorial and emotional – rather than intellectual discourse, it is about instinct, spontaneity. This narrative will come to life through a variety of experimental activations during Fall 2021, spanning digital and physical – life, re-fashioned, through the lens of Prada.

Real-world spaces and quotidian objects will be enveloped in tactile patterns drawn from the Prada Fall collection, alongside building façades also featured in the campaign imagery – objects and places that can be touched, felt.

The Prada Fall 2021 ad campaign as a whole is a proposition, a proposal – positing a vision of a brand, intentionally multi-faceted, to reflect its complex and ever-transforming nature. It is that which – always – feels like Prada.