The Moschino Spring 2025 ad campaign celebrates the brand’s heritage of wit and irreverence, with bold slogans and playful prints that layer nostalgia with modernity.

Inspired by the bold narratives of Italian cinema, the five characters channel a spirit of rebellion and self-expression. Models, as protagonists in a surreal drama, interact with oversized graphic posters – ripping, twisting, and bending them – as if breaking through the constraints of convention.

Nautical touches, pearl-strewn accessories and exaggerated textures evoke a timeless allure, while a stark white backdrop enhances the dreamlike intensity.

Through this cinematic lens, Moschino crafts a narrative where every individual becomes the auteur of their own story, escaping convention to embrace self-expression. A vivid tribute to Italian artistry and Moschino’s fearless identity, the campaign reminds us that style is a stage, and we are all stars in its drama.