Gucci is returning to the Hamptons with a permanent location in East Hampton, its only location in the East End.

June 8, 2021

The two floor Gucci boutique in East Hampton spans over 2,000 square feet and showcases a wide collection of men’s and women’s ready-to-wear, shoes, handbags, luggage, small leather goods, jewelry, watches, eyewear, childrenswear, Gucci Beauty, and Gucci Décor.

Located at 17 Newtown Lane, the boutique invites customers to feel welcome and relaxed, the interior design is discreet. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterizes Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic.

The mood within the store was designed to fit seamlessly into the East Hampton landscape. Acqua-colored moiré walls and velvet armchairs are accented by polished nickel, aged brass fixtures, and hand-stained natural wood flooring. Throughout the store, one finds Gucci Décor paneled screens and inviting wicker accents, situated amongst brightly colored fixtures. The result is a space that entices, surprises, and feels personal to Gucci.

In celebration of the opening, the boutique will offer an exclusive capsule collection available only at the East Hampton location. These limited-run pieces feature an organic jacquard fabric, created by weaving together red and beige natural fibers in a tricot technique, which is paired with white square G embroidered accents. The pieces are finished with a blue leather trim and a round leather emblem with ‘The Hamptons’ embossed in gold. The collection boasts a wide range of bags and small leather goods, including, most notably an oversized tote, a drawstring bucket bag, and a rectangular zip pouch.


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