CHRISTIAN DIOR PRE-FALL 2021 AD CAMPAIGN
Brigitte Niedermair goes behind the lens capturing models against various vibrant backdrops.
May 5, 2021
Vibrant colors are at the forefront of the Christian Dior Pre-Fall 2021 ad campaign, featuring pop art inspired imagery. Photographed by Brigitte Niedermair, models pose against neon and yellow backdrops wearing playful designs.
Creative director Maria Grazia Chiuri focuses on animal prints, metallic silver, and bold stripes. Models Steinberg, Sculy Mejia, Jits Bootsma, and Kayako Higuchi front the advertisements.
For accessories, bags such as the Lady D-Lite, Caro, and Book Tote bags take the spotlight. The DiorSignature sunglasses in round and square variations also appear in images. Inspired by House codes, Dior Signature sunglasses are distinctive for their frames adorned with the name ‘Christian Dior’ and underscored with delicate gold-finish details.