For the Gucci 2021 Valentine’s Day Love, Love & Love zine, Los Angeles-based rock photographer Brad Elterman has captured images of love in all its forms in Los Angeles. Through his joyful, positive, light-hearted rock ‘n’ roll lens, we are introduced to a group of eclectic characters celebrating the diversity of love through playful poses and interaction with one another.
The photos also give a powerful glimpse on Michele’s views on Love and beauty, and are a showcase for Gucci’s product line celebrating Saint Valentine’s Day, where a striking new House Heart symbol is the distinctive feature. The Gucci Heart, which often has the 3D appearance of a child’s toy, is applied to a Romantic line of jewelry, as well as to leather and silk pieces.
Also prominent in the selection are Gucci Beauty collections — from Gucci Guilty Love Edition duo of fragrances, to a selection of lipsticks and face and eye make-up products — and handbags from Gucci’s Beloved lines: Dionysus, GG Marmont, Jackie 1961 and Gucci Horsebit 1955.
Elterman’s newly commissioned pictures for Gucci, infused with the whimsical spirit of the House, are paired with other recent work of his as well as some complementary images from his extensive archive.
Shop the interactive lookbook as you hover over the items of interest and review the details to purchase online.