In celebration of the continued reopening of its stores around the world, Tiffany & Co. launches the Tiffany Infinite Strength campaign. The Tiffany Infinity collection is a powerful symbol of infinite strength, optimism and continual connection that echoes the positive impact made possible by this charitable collection.

From July 1 through August 31, 2020, 100% of profits from the campaign will be donated to a leading international humanitarian organization, CARE. We will make a minimum donation of $2M to CARE to support its efforts to help vulnerable communities affected by COVID-19, particularly women and people of color, to recover and become more financially resilient.

“With this campaign our customers can join Tiffany in spreading a message of strength and optimism,” said Anisa Kamadoli Costa, Chief Sustainability Officer, Tiffany & Co. “The Tiffany Infinite Strength campaign reflects our commitment to providing support for the most vulnerable communities affected by COVID-19, whose recovery is critical as the world begins to move forward.”

All 37 styles in the Tiffany Infinity collection will be included in the Tiffany Infinite Strength campaign. Designs span bracelets, rings, earrings and pendants and will be available in white, yellow and rose gold, platinum and sterling silver, with select styles set with diamonds.