A new storefront now sits where the first boutique was born in the chicest and most intimate alley of Milan.

February 28, 2020

Giorgio Armani has returned to the elegant setting of via Sant’Andrea with a unique concept that reflects his taste for understated luxury, presenting both the men’s and women’s collections. More intimate than those in the renowned Via Montenapoleone and Via della Spiga, the new Giorgio Armani Sant’Andrea boutique is newest fulcrum of fashion, set to be even more chic.

“In the elegant atmospheres of Via Sant’Andrea, where a series of beautiful historic buildings and modern window displays unfold, the past is woven with the future,” explains Armani. “It’s here, in what was once the Milanese headquarters of the first Giorgio Armani boutique, that I return with an experience and an awareness that’s more than nostalgic sentiment. The new store’s concept is proof of that: here I wanted the quintessence of my vision of timeless beauty to communicate with the contemporary. I want to offer my clients a complete space that allows them to fully experience the world of Giorgio Armani, from accessories to prêt-à-porter and haute couture, with personalized services and exclusive treatments.”

Interrupting the rhythm of typical Milanese buildings that line Via Sant’Andrea., austere and elegant architectural screens hide luxurious courtyards and bourgeoisie wealth, where a glass volume is enrobed with green granite and illuminated with platinum-colored details. Ordered mannequins that aren’t really mannequins display only clothes, shoes, and accessories from Giorgio Armani’s latest collection.

Inside, the glass volume returns, this time lined with gold and bamboo, becoming a winter garden to showcase special collections, while on the basement floor, visitors are sure to love to the 28 places dedicated to presentations, surrounded by silk walls.

The Giorgio Armani Sant’Andrea space also includes a dedicated Armani Beauty area, an Armani/Casa display section as well as providing Made to Order and Made to Measure services and housing the brand’s high jewelry creations.


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