MIU MIU SPRING 2020 CAMPAIGN FILM

MIU MIU SPRING 2020 CAMPAIGN FILM

And artist's colony is all female as the dramas of this colony take place within a sprawling, labyrinthine property for Miu Miu's Spring campaign.

January 31, 2020

The mythology of the artists’ colony and its place within the past, present and future is conjured at the Casa Corberó. Built by the Catalan artist Xavier Corberó, situated in Esplugues, close to the outskirts of Barcelona, his ‘casa sublim’ is characterized by elaborate, playful forms that still adhere to a certain strictness, discipline and utility.

These notions are reflected in the Miu Miu Spring 2020 campaign where the collection itself  is contrasted with the discipline of form, silhouette and utility found in the examples of workwear and the uniform, motifs Miuccia Prada turns to once again. Here it is ‘woman’s work’ that is reflected, both domestic and artistic, in the shape of pinafores, aprons and overalls.

The juxtapositions found in the composition, process and dialogue of the collection, are echoed in the way the campaign itself is built. Utilising multiple, contrasting viewpoints and styles, still and moving imagery, black and white and vivid colour, ultimately female and male gazes are contrasted and compared as well as notions of subject and object.

Liz Collins and Lynette Garland’s photographic viewpoints are collaged with Call This Number’s (Steve Mackey & Douglas Hart) and Robbie Mailer-Howatt’s videography and stills.

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