FORTE_FORTE NEW BOUTIQUE IN LONDON
Following the openings of its Milan and Paris boutiques, forte_forte has now expanded to the London market.
November 5, 2019
Located at 108 Draycott avenue, in Chelsea, the forte_forte boutique in London was conceived by co-founder Giada Forte and Robert Vattilana, the boutique comprises a succession of tactile and visual sensations. The architectural space plays with texture and sophisticated colors to create an atmospheric experience.
A palette of refined materials including brick, yellow onyx, brass and velvet compose the entire space, adding to the entirety of the brand’s fable while celebrating the singular uniqueness of the particular place. The deep and narrow layout leads the eye to an open courtyard flooded with light, where a Japanese maple tree marks the alternation of the seasons as its leaves change color.
Slight artistic presences, as accumulated during travels, include two small sea view paintings, imaginary postcards from exotic and distant places, two table sculptures with a sinuous profile, and colorful ceramics by Aldo Londi and Bitossi.
Blending art and fashion is part of forte_forte’s vision, with the brand designed by Italian sibling duo being born out of their shared ambition to create something purely personal.
This is forte_forte’s adds this third location to its list of boutiques after Milan and Paris.