Through the lens of Craig McDean, the new Tod’s Fall 2018 ad campaign celebrates Italian elegance with a friendly wave of the hand, powerful enough to connect people all over the world.

The motivation behind the campaign is the casual gesture that goes unnoticed in its spontaneity yet in every part of the world the day starts, ends and starts again with Ciao. So much said in a brief moment forming a ‘click’ or a special link, Ciao connects the entire planet and creates a friendly feeling among people. An informal, universal and spontaneous gesture to start and end the day.

The casual greeting renowned across the globe, makes the quintessentially Italian gesture an obvious way to connect the 40-year-old brand with its international clientele.

Showcasing key pieces from the autumn collection such as soft leather separates, classic trench coats, and sneakers, the Italian brand stays true to its exceptional craftsmanship and unprecedented quality.

Watch as Tod’s celebrates this Italian greeting behind the scenes of the latest Fall campaign.