SONIA RYKIEL FALL 2018 AD CAMPAIGN

SONIA RYKIEL FALL 2018 AD CAMPAIGN

Sonia Rykiel sets its new Fall campaign in Paris at night with a stream of bright lights.

August 29, 2018

Models Grace Hartzel and Lili Sumner pose in new season styles for the Sonia Rykiel Fall 2018 ad campaign lensed by Angelo Pennetta.

In the first image, the duo wears all-black looks with leather accents. And for the second, Grace and Lili layer up in tartan prints as well as chic outerwear. For the third, the pair models knit maxi dresses with playful stripes. Francesca Burns styles the shoot with hair by Cyndia Harvey and Thomas de Kluyver on makeup.

This is Sonia Rykiel’s 50th anniversary, and to celebrate, creative director Julie de Libran featured moedls dressed in similar looks in groups with a quartet of Mongolian lamb chubbies with matching trapper hats and mukluks, velvet pantsuits that riffed on Rykiel’s popular jogging suits of the 1980s. There were outliers with sheer, lace numbers and a discreet color palette with fun stripe and paid prints.

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