PRADA 365 FALL 2018 AD CAMPAIGN

PRADA 365 FALL 2018 AD CAMPAIGN

It's bright lights big city for Prada in the new Fall campaign.

July 10, 2018

Cinematically framed against the always-illuminated Las Vegas night, immersed in pure colour, Amanda Murphy is the protagonist of Neon Dream, the new Prada 365 Fall 2018 ad campaign.

A shimmering avatar amongst a lightscape that intermingles the clichés of Vegas with signs and signifiers drawn from the universe of Prada – emblazoned across both the night sky and her own body – Murphy herself becomes a luminous representation of Prada. Centre-screen, she becomes another neon symbol in a city composed of hyperreal reflections of actuality, captured by Willy Vanderperre.

Exuberant fluorescent pink, red, and orange contrasts with the inky blue-black skies in blurred, impressionistic vistas of Las Vegas – images that, ultimately, represent an idea of the city, a mirage, an ideal. Throughout, this woman’s personality and power shines through – she is a woman in the night but in control, unafraid. The reality controlling the dream.

Stylist Olivier Rizzo spotlights the new season’s embellished dresses, chunky knitwear and sleek handbags. For beauty, Amanda wears smokey eyeshadow and wet-looking tresses.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.