FENDI STUDIOS EXHIBITION IN ROME
The new Roman exhibition celebrates close bonds between Fendi and the cinema.
November 13, 2017
In conjunction with the Rome International Film Festival, the Palazzo Della Civiltà Italiana – Fendi’s headquarters – has been transformed into movie sets for the exhibition Fendi Studios. This immersive all-digital journey transforms visitors into characters in some of the famous movies to which Fendi contributed, from Italian New Wave to Hollywood blockbusters.
Fendi has created costumes, furs and accessories for myriad film masterpieces over the years, from Martin Scorsese’s The Age of Innocence and Federico Fellini’s And the Ship Sails On, to Marie Antoinette by Sofia Coppola and The Grand Budapest Hotel by Wes Anderson.
The captivating and innovative Fendi Studios exhibition showcases the Maison’s savoir-faire and its long and intimate relationship with movies. Five interactive sets offer a unique multisensory digital experience as visitors discover creations by Fendi.
Inspired by famous car scenes, the Easy Riders set plunges visitors into a classic movie studio against the backdrop of a green screen, while A Room with a View transports them to the United States using a giant mirror and video projections on a New York City façade. Fendi’s Adventures in Tenenbaumland reprises an iconic scene from The Royal Tenenbaums by Wes Andersen, and special effects make visitors themselves characters in The Palazzo of Desires. The experience culminates with a set called Every Princess Needs to Rest, where visitors can virtually don Fendi furs featured in Catwoman, How Much Do You Love Me? and Basic Instinct 2. The exhibition also includes a full-fledged projection room screening a selection of movies that retrace the remarkable relationship between Fendi and the world of cinema.
The exhibition runs until March 25, 2018 at the Palazzo Della Civiltà Italiana.