The talented British actress Emilia Clarke joins the Italian family as the new ambassador of the Dolce & Gabbana The One, gifting the new campaign with her irresistible smile and genuine warmth.

Shot in the streets of Naples, with real people living their daily life, the new advertising campaign for The One was directed by the Italian filmmaker Matteo Garrone.

Combining swing and jazz, the Neapolitan joyful soundtrack “Tu vuò fa’ l’americano” (“You want to be an American”) conveys even more happiness and togetherness while celebrating the genuineness and the charm of the Italian culture.

Like the woman that wears it, the strength and uniqueness of Dolce & Gabbana The One fragrance comes from contrast. Used to adorn pulse points or misted into the air to fall in a scented aura, The One is a modern ‘floriental’ eau de parfum combining contemporary fruit ingredients with the perfumer’s classic palette of white flowers. “Every woman is The One!” Stefano Gabbana.

Conceptualized by Domenico Dolce and Stefano Gabbana, The One, beaming in gold, was meant to be seen, celebrated and adored. The bottle pays homage to perfumery tradition while being a perfect example of luxurious style.

Feel the vibrant and exhilarating atmosphere on the set of the new Dolce & Gabbana The One fragrance film shot in the streets of Naples.