TORY BURCH GEMINI LINK AD CAMPAIGN FEATURING KATE BOSWORTH
Not only does the bold hardware in the Tory Burch Gemini Link collection play off the signature ...
January 9, 2017
Not only does the bold hardware in the Tory Burch Gemini Link collection play off the signature double-T logo, but it also represents the significance of the number two in Tory’s life — she’s a Gemini; she has twins — and celebrates life’s dualities. With that in mind, the brand brought together two entrepreneurial women, both of whom balance multiple roles in their lives, to showcase the new 2017 offerings. Actress, model and champion equestrian Kate Bosworth stars in the Tory Burch Gemini Link ad campaign, which is shot by Margaret Zhang — who is not only a photographer but a writer, stylist and the blogger behind Shine by Three.
Made of pebbled leather, the slouchy, Seventies-style silhouette features Tory’s popular symmetrical double-link hardware, which signifies the importance of the number two in her life — from her twins to her zodiac sign. “I also love that this collection celebrates life’s dualities, which define women today,” Tory adds. “We all have two sides to us. I have a business side and a creative side. I’m a mother and an entrepreneur. I always talk about how I can be very happy on a farm or in the city. It’s sort of multidimensional ways of looking at life and surrounding yourself with diverse people. It’s not about the same; it’s about evolution and curiosity and pushing things in different directions.”
With a sporty color-blocked strap, the handbag offers a cool street-chic punch to any everyday look.
Kate says, “It has a cool seventies California vibe that I love so much but is also a classic. But perhaps what I love most is what the Gemini Link bag represents, which is the multiple roles we take on as powerful women. I am an actress, a producer, a stepmother, a friend, a wife…We are all many things and I adore that this bag embodies this sentiment.”